Machine View
How do ChatGPT and Google's AI read your business website?
They read the text. A crawler visits your page, takes the words, the headings and the links, and mostly ignores the design. If your services, your area and your details aren't written out in plain text, the machine doesn't know them, however good the page looks.
Machine View strips this page down to what a crawler reads. It works on every page of this site, from the link in the footer.
What a crawler can read
- Headings and text. What you do, who it is for, where you work.
- Links. How your pages connect, and who links to you.
- Structured data. A labelled summary of who runs the site. It helps search engines be sure who you are. In a May 2026 test, Ahrefs found that adding it did not lift AI citations for pages that were already well cited (Ahrefs).
What it often misses
- Text that only appears after scripts run.
- Words inside images, videos and PDFs.
- Details that differ between your site, your Google listing and other directories.
Which crawlers matter
Googlebot feeds Google Search and its AI answers. Bingbot feeds Copilot. OAI-SearchBot feeds ChatGPT search, and PerplexityBot feeds Perplexity. If your site blocks one of these in its robots.txt file, that tool can't show your pages in its answers. Blocking the crawlers that only collect training data is a separate choice, and it doesn't remove you from AI search.
Does Google's AI need anything special?
No. Google says a page needs nothing extra to appear in its AI features: it has to be indexed and eligible to show in Search (Google Search Central). Good, readable pages come first.
More on this: How does ChatGPT decide which Windsor business to recommend?
This site publishes an llms.txt file as a plain summary. Google does not use it, and I make no claim that it changes anything.
So, how famous are you?
Book a Fame Check. I'll run your audit, and we'll go through it together over coffee.
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