Auto dealers · Windsor
Auto dealer marketing for Windsor dealers that gets you named first.
How do Windsor dealers reach buyers before they pick a lot?
Buyers shop online for weeks before they visit a lot. By the time they walk in, most have a short list. The job is to be on that list: in search when they compare models, in their feed while they think it over, and on their TV at home.
The numbers
What search ads cost in the auto business
LocaliQ publishes search advertising benchmarks each year from its own customers' campaigns. Your category is listed there as Automotive — For Sale. Here is that row beside the average for all industries.
| Search ads | Automotive — For Sale | All industries |
|---|---|---|
| Average cost per click | $2.27 | $5.42 |
| Average click-through rate | 8.28% | 6.64% |
| Average cost per lead | $44.26 | $66.69 |
| Average conversion rate | 6.01% | 8.18% |
Source: LocaliQ, 2026 Search Advertising Benchmarks, last updated June 1, 2026. These are averages from thousands of LocaliQ customers' search campaigns across Google Ads and Microsoft Ads. They are published in dollars as shown and are not Windsor figures. Your own results will differ.
What I'd do first
- Be in search while buyers compare models and prices.
- Stay in their feed and on their TV between visits.
- See which ads brought people to the lot.
Questions dealers ask
The manufacturer already runs ads for our brand. Why add local ones?
Brand ads sell the vehicle. Local ads sell your lot, your stock and your people, which is what decides where a buyer goes.
Can you tell which ads led to a sale?
Calls, forms and visits are tracked from day one. Tying them to a sale needs your team to mark which leads bought, and I help set that up.
Other industries
So, how famous are you?
Book a Fame Check. I'll run your audit, and we'll go through it together over coffee.
Book my Fame Check