Insurance · Windsor
Insurance marketing for Windsor brokers and agencies that gets you named first.
How do Windsor brokers reach people when they are ready to switch?
People shop for insurance at a few moments: renewal, a move, a new car, a new baby. The rest of the year they are not looking. So the work is being known before the moment and easy to reach during it, with every quote request tracked back to where it came from.
The numbers
What search ads cost in your industry
LocaliQ publishes search advertising benchmarks each year from its own customers' campaigns. Your category is listed there as Finance & Insurance. Here is that row beside the average for all industries.
| Search ads | Finance & Insurance | All industries |
|---|---|---|
| Average cost per click | $3.39 | $5.42 |
| Average click-through rate | 9.83% | 6.64% |
| Average cost per lead | $74.44 | $66.69 |
| Average conversion rate | 2.64% | 8.18% |
Source: LocaliQ, 2026 Search Advertising Benchmarks, last updated June 1, 2026. These are averages from thousands of LocaliQ customers' search campaigns across Google Ads and Microsoft Ads. They are published in dollars as shown and are not Windsor figures. Your own results will differ.
What I'd do first
- Be the broker they already know at renewal time.
- Show up when they search during a move or a purchase.
- Track every quote request back to its source.
Questions brokers and agencies ask
The big direct insurers outspend us. How does a local brokerage compete?
Not on volume. You compete on being local, being recommended and answering the phone, which is where a broker is strongest.
Can you track which leads became policies?
Quote calls and forms are tracked from the start. Matching them to written policies needs your team to mark the outcomes, and I help set that up.
Other industries
So, how famous are you?
Book a Fame Check. I'll run your audit, and we'll go through it together over coffee.
Book my Fame Check